Senior Management Team
President & CEO: Deborah Apps
Deborah Apps is a charitable sector leader with more than 25 years’ experience in government, health care, education, and the arts. Deborah joined the Trans Canada Trail as President & CEO in September 2008. Before assuming the role of CEO, Deborah served on the Board of Directors for three years. Deborah brings a strong record of accomplishment in organizational leadership, strategic planning and change management to the Trans Canada Trail.
Prior to joining TCT, Deborah was the Senior Vice President of Communications and Community Relations for the Calgary Health Region, overseeing strategic communications, community outreach and philanthropy. During her time at the Calgary Health Region, she was responsible for regional communications, the Health Region’s rebranding, as well as providing executive leadership to the launch and successful completion of Reach!, a $300-million fundraising initiative between the Calgary Health Region and the University of Calgary.
Previously, Deborah served as the President & Chief Executive Officer of the Alberta Children’s Hospital Foundation. Under her leadership, the Foundation completed the most successful fundraising campaign for pediatric health care in Calgary, raising more than $55 million in support of the new Alberta Children’s Hospital and its programs.
Through her active engagement as a volunteer and professional leader in the communities where she has lived, Deborah has developed an international network of senior corporate and government leaders, local and national philanthropic organizations, and community philanthropists that speak to her reputation as a collaborator and her ability to bring people together in support of organizational vision.
Vice-President, Chief Operating Officer: Lori Spence
Lori Spence is a Chartered Accountant with more than 25 years of experience managing the finances of non-profit organizations in Canada and the United States. She began her career with Deloitte Touche and worked as an auditor for several years before entering the philanthropic field. She has worked with numerous organizations from small community-based groups to large national institutions including the Kidney Foundation of Canada and St John’s Ambulance.
She has served as a volunteer Treasurer for several organizations and participates in several local fundraising activities. Her experience is varied and includes managing large government contracts, implementing financial reporting and control systems, developing policies and procedures and creating efficient work environments.
Lori joined Trans Canada Trail in November 2008.
Vice-President, Resource Development: Simone Hicken
Simone Hicken is a fundraiser with more than twenty years’ experience. Prior to joining the Trans Canada Trail, Simone was responsible for the raising of major gifts at the David Suzuki Foundation for eight years, and has also held senior positions at St. Joseph’s Healthcare, McMaster University, the University of British Columbia and the BC Wildlife Federation.
Simone has a BA from the University of Toronto in International Relations, Public Policy and Administration. She has managed major capital campaign initiatives, including working with and supporting national campaign chairs. She has extensive experience with fund development and campaign infrastructure, from donor research to cultivation, solicitation, national recognition programs and stewardship initiatives.
Simone joined Trans Canada Trail in March 2013.
Senior Director, Strategic Communications and Marketing: Danielle St-Aubin
Danielle leads all communications and marketing activities at the Trail. With an MBA from the Telfer School of Business and over 15 years of experience as a communications and marketing professional in the not-for-profit sector, she has acquired deep knowledge of the development and implementation of many strategies. She joined the Trans Canada Trail team in November 2015 after having worked as Vice-President, Donor Relations and Communications at The Ottawa Hospital Foundation, where she helped raise $20 million annually for one of the largest hospitals in Canada.
Danielle began her career in the not-for-profit sector as Publicist at United Way Ottawa, working primarily to enhance the visibility of the annual campaign. She then moved on the Canadian Wildlife Federation, where she managed the rebrand and re-launch of the iconic Hinterland Who’s Who (HWW) program.
Danielle is excited to be part of the Trail team and work on such an inspiring cause.
Director, External Relations: Jessica Maga
Jessica is a public relations entrepreneur who has worked as a strategist for governments, corporations, associations and not-for-profits. Having worked both in government and the private sector, Jessica has a deep understanding of government, stakeholder relations and trail user groups. A graduate of Dalhousie University, she moved from Halifax to Ottawa where she worked for a member of parliament and two cabinet ministers. Jessica loves to run, ski and hike. Her favorite part of the trail? The Toronto Waterfront.
National Director of Trail: Jane Murphy
Jane Murphy brings to the organization experience in the field of recreation, tourism, non-profit and community development. She has assisted organizations in leadership-development initiatives, member and volunteer relations, and planning and program development. Prior to working for TCT Jane spent more than 10 years in the voluntary sector, including work with the New Brunswick Trails Council Inc. While at NB Trails she successfully developed and implemented a provincial trail wellness program and coordinated the development of major destination trail projects throughout New Brunswick. As part of her role as National Director of Trail, Jane is the current president of the Atlantic Canada Trails Association, which is working closely with Tourism Atlantic-ACOA and other partners.
Jane obtained a degree in Recreation Management from Acadia University with subsequent studies in Tourism and Leadership. In her spare time she enjoys cycling, gardening, yoga and reading. Jane also spends her time making crafts out of reclaimed materials and is a featured artisan in the Chal-Baie Artisan Boutique in Bathurst, New Brunswick. Jane sits on the Board of Directors for Recreation new Brunswick and the Nature Trust of New Brunswick. She is currently attending the University of New Brunswick, working on a Certificate in Adult Education.
Jane joined Trans Canada Trail in November 2008.