#Blahs2Ahhhs Promotion Toolkit

This toolkit includes messaging and social media content that will help amplify awareness and engagement.


Here’s how to spread the word:

Suggested social media messages

(copy and paste any of the messages below)

Winter blahs have you feeling down? Get outside, safely and responsibly, and do your inside some good. A walk on the #TransCanadaTrail and a dose of vitamin D will help turn those winter #Blahs2Ahhhs. https://tctrail.ca/blahs2ahhhs #RecreateResponsibly


Is your social media feed in need of lively winter pics? Take #TransCanadaTrail’s #Blahs2Ahhhs challenge for a chance to win a TCT prize pack! https://tctrail.ca/blahs2ahhhs #Blahs2Ahhhs


Share a photo or video on social media with the hashtags #Blahs2Ahhhs and #TransCanadaTrail. Each photo or video gets you one entry into the draw for a chance to win a TCT prize pack! https://tctrail.ca/blahs2ahhhs


It’s winter. It can be cold. But did you know that getting outside, even for just a few minutes, can be a real mental health booster? Get out on the #TransCanadaTrail safely and responsibly, and turn those winter #Blahs2Ahhhs. https://tctrail.ca/blahs2ahhhs #RecreateResponsibly


Combat social isolation with short outings on the Trail and turn those winter #Blahs2Ahhhs. https://tctrail.ca/blahs2ahhhs #RecreateResponsibly


Pandemic and winter. Two words that introduce new levels of stress and take a toll on our mental health. Step out on the #TransCanadaTrail, safely and responsibly, for a breather and turn those #Blahs2Ahhhs. https://tctrail.ca/blahs2ahhhs #RecreateResponsibly


Bundle up and keep the kids entertained with our Winter Scavenger Hunt https://tctrail.ca/blahs2ahhhs. Guaranteed to turn those #Blahs2Ahhhs! #TransCanadaTrail #RecreateResponsibly


Need some inspiration to step out on the #TransCanadaTrail this winter? Keep yourself young at heart with these amusing winter activities https://tctrail.ca/blahs2ahhhs #Blahs2Ahhhs #RecreateResponsibly


Get on the #TransCanadaTrail, safely and responsibly, and turn those #Blahs2Ahhhs – but remember to explore within your physical/mental ability and limitations. Follow the three Ts from @BCAdvSmart – trip planning, training and taking the essentials. Learn more: https://tctrail.ca/blahs2ahhhs@AdventureSmart #BePrepared #RecreateResponsibly #Blahs2Ahhhs


Pair the above messages with any of the promotional visuals below:

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Thank you