Trans Canada Trail | #Blahs2Ahhhs Promotion Toolkit

This toolkit includes messaging and social media content that will help amplify awareness and engagement.

Here’s how to spread the word:

Encourage your followers to share tctrail.ca/blahs2ahhhs on their social media channels
Use the hashtags: #Blahs2Ahhhs and #TransCanadaTrail
Follow/like/tag:
Like, share or comment on content that we post
We encourage you to share the posts and tweets below
We also urge you to share how you turn those winter #Blahs2Ahhhs on the Trail!
Let your followers know they have a chance to win great weekly prizes and go tctrail.ca/blahs2ahhhs for details

Suggested social media messages

(copy and paste any of the messages below)

Winter blahs have you feeling down? Get outside, safely and responsibly, and do your inside some good. A walk on the #TransCanadaTrail and a dose of vitamin D will help turn those winter #Blahs2Ahhhs. https://tctrail.ca/blahs2ahhhs #winterwellness #getoutside

Winter is here, and with it, cold weather and shorter days. But did you know that getting outside, even for just a few minutes, can be a real mental health booster? Get out on the #TransCanadaTrail safely and responsibly, and turn those winter #Blahs2Ahhhs. https://tctrail.ca/blahs2ahhhs

With shorter days and colder temps, winter can be hard. Turn your winter #Blahs2Ahhhs along the #TransCanadaTrail! Getting outside is good for you, inside and out! https://tctrail.ca/blahs2ahhhs

Need some inspiration to step out on the #TransCanadaTrail this winter? Follow our #Blahs2Ahhhs hashtag and check out our winter fun extravaganza: tctrail.ca/blahs2ahhhs

It’s true – a picture (or video) says a thousand words. Liven up your social media feeds a bit of wintery fun, and you could be eligible to win a #TransCanadaTrail prize pack! Find out more: https://tctrail.ca/blahs2ahhhs-contest

Do you love lively winter pics? Take #TransCanadaTrail’s #Blahs2Ahhhs challenge for a chance to win a prize pack! https://tctrail.ca/blahs2ahhhs-contest

Looking for ways to beat the winter blahs? Pro-tip: When life gives you lemons, make lemonade (popsicles)! In other words, get out there and embrace the cold weather – you’ll be glad you did! Read more: https://tctrail.ca/stories/5-tips-for-turning-winter-blahs-into-ahhhs

Get on the #TransCanadaTrail, safely and responsibly, and turn those #Blahs2Ahhhs – but remember to explore within your physical/mental ability and limitations. Be prepared with help from @BCAdvSmart. Learn more: https://tctrail.ca/stories/outdoor-winter-safety-tips/ @AdventureSmart #BePrepared #Blahs2Ahhhs

Pair the above messages with any of the promotional videos below: