Marketing & Community Engagement

This section provides a comprehensive overview of groups dedicated to enhancing diversity among trail users. The resources below cover strategies for involving underrepresented communities and underscore the significance of improving trail accessibility. Additionally, they offer suggestions for ensuring that outreach efforts are inclusive.

Themes 

» Marketing through an inclusion lens

» Community consultations on trail design

» Local community engagement

» Engagement with underrepresented groups

Websites 

• Trails for All (North Shore Mountain Bike Association) 

• How Parks Can Help Address Social Exclusion (Park People) 

• Interview with Judith Kasiama (BC Parks Blog)  

• Community Groups Across Canada Encourage BIPOC Inclusion in Outdoor Recreation (Capital Current) 

• BIPOC Youth Face Barriers to Accessing Nature (Nature Canada) 

• Indigenous Women Outdoors

• Outdoors Lacks Diversity (Shape) 

• Accessibility Statistics (Statistics Canada) 

• Trips for the Queer and Transgender Community (The Venture Out Project) 

• Colour the Trails

• Outdoor Adventure and Recreation for the BIPOC Community (Brown Girl Outdoor World) 

• Canoeing Workshops for Women (Paddle Like a Girl) 

• We All Belong in Nature (BIPOC Outdoor Gear Library)

• Adventures for Individuals with Disabilities (Rocky Mountain Adaptive) 

• Inclusive Marketing (Texthelp) 

• Accessibility Checker (Microsoft) 

• UBC Inclusive Links (University of British Columbia) 

• UBC Pronouns (University of British Columbia) 

• Clear Print Accessibility Guidelines (CNIB) 

• Canadian Outdoor Groups Promoting Inclusive Events (Shake Up the Establishment) 

Podcasts 

• Inclusive Outdoors Project: Improving Access to the Outdoors (Be Outdoors) 

• Towards a More Inclusive Outdoors (She Explores)  

Videos 

• Advocating Outdoor Diversity and Inclusivity (Trans Canada Trail)

• Demiesha Dennis Brown Girl Outdoors (CBC) 

 

Return to Resources for an Inclusive Trail Sector