Meghan Reddick brings her vast experience in non-profit management and marketing to TCT, overseeing the brand strategy, media relations, events, partnerships, website and digital marketing, and the annual giving program.
Before joining TCT, Meghan was the Vice-President of Brand, Communications and People at Habitat for Humanity Canada, where she led the federation through a new global brand strategy, helping to raise much needed awareness to solve the affordable housing crisis in Canada. She also led their new ‘people’ strategy, leadership conferences and events. Prior to that, she served as Vice President of Marketing and Communications at YMCA Canada for five years. Meghan led the Y’s 50+ Associations through a transformative national masterbrand strategy, focused on building a cause-driven charity. Meghan spent almost a decade working at Kids Help Phone, in marketing and corporate partnerships, focused on raising funds and awareness to support youth mental health. Prior to her non-profit career, Meghan worked at Rogers Media, in a joint-venture with Excite@Home, to bring the new internet destination to the Canadian marketplace in the early days of the internet.
Meghan holds a BA from the University of Western Ontario. She volunteers on the Communications and Marketing Committee of the Board of Michael Garron Hospital in Toronto’s east end. In her spare time, you can often find her hiking along the Trans Canada Trail in the Beaches, Toronto, with her family and her golden retriever, Dug.
Meghan joined Trans Canada Trail in 2020.