Niagara 2022 Canada Games Torch Relay

TORCHBEARER PROMOTION TOOLKIT

This toolkit includes messaging and social media content for the Niagara 2022 Canada Summer Games Torch Relay along the Trans Canada Trail.

Here’s how to spread the word:

Encourage your followers to share https://tctrail.ca/canada-games on their social media channels 

• Use the hashtags:  
  • #LightUpTheTrail
  • #TransCanadaTrail
  • #CSLTorchJourney
  • #Niagara2022
  • #2022CanadaGames
• Follow/like/tag: 
  • @TCtrailSentier on Facebook
  • @TCtrail on Twitter
  • @TransCanadaTrail on Instagram 
• Like, share or comment on content that we post 
• Share the posts and tweets below, following the torch relay’s itinerary 

You can also follow/like/tag:

• Niagara 2022 Canada Summer Games on: 
  • Facebook @2022CanadaGames
  • Instagram @2022canadagames
  • Twitter @2022CanadaGames
• Canada Games on: 
  • Facebook @CanadaGames
  • Instagram @CanadaGames
  • Twitter @CanadaGames

Suggested social media messages

We’ve gone ahead and written some posts for you to share! Use them as inspiration, or simply copy/paste, but be sure to tag us with the appropriate handles, above, for each social media platform so we can see it and share it far and wide! 

Show your love for the #Niagara2022 Canada Summer Games! We’re keeping the flame alive and we need you to help us #LightUpTheTrail by cheering on the #Niagara2022 Torch Relay as it passes through your community. #CSLTorchJourney – Find out more: https://tctrail.ca/canada-games 

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I’m thrilled to be part of the #Niagara2022 Torch Relay – an epic 9-stop journey along the #TransCanadaTrail – and you’re invited to the celebration. Join me at [STOP NAME] on [DATE] and show your love for the #2022CanadaGames and the Trail! Find out more: https://tctrail.ca/canada-games #LightUpTheTrail #CSLTorchJourney

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Kudos to my co-Torchbearers for keeping the #2022CanadaGames flame alive during the #Niagara2022 Torch Relay along the #TransCanadaTrail. Now it’s my turn! I’ll be at [PLACE NAME] on [DATE] and I hope to see you there. Find out more: https://tctrail.ca/canada-games #LightUpTheTrail #CSLTorchJourney

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It’s truly an honour to be part of the #Niagara2022 Torch Relay, taking place between June 6 and 15 along the beautiful #TransCanadaTrail. Check it out: https://tctrail.ca/canada-games. #LightUpTheTrail #CSLTorchJourney

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Pair the above messages with any of the promotional visuals below:

1:1 (click on image to open; right click on image; select “save image as”)

 

16:9 (click on image to open; right click on image; select “save image as”)

 

9:16 (click on image to open; right click on image; select “save image as”)

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