How Outdoor Experiences on the Trans Canada Trail Strengthens Toyota Canada’s Employee Engagement
From a celebration of Earth Month to employee appreciation initiatives, Toyota Canada’s approach to team-building and environmental action includes getting outside and onto the Trans Canada Trail. Last year, Toyota Canada employees across the country participated in nine engagement opportunities!
“Our partnership with Toyota Canada brings to life a shared commitment to sustainability and connection. When Toyota’s employees join us on the Trail and experience it firsthand, it makes our partnership that much stronger and more concrete,” says Matt Ainsley, Trans Canada Trail’s Director of Corporate Partnerships.
Photo credit: Trans Canada Trail Staff
Hundreds of employees engaged from coast to coast to coast
In 2025, 392 Toyota Canada employees engaged with Trans Canada Trail — both at in-person activities and virtual learning spaces — to demonstrate their enthusiasm and commitment for the world’s longest recreational trail.
Toyota Canada employees participated in the following activities:
• 6 trail clean-ups in 5 provinces: British Columbia, Alberta, Ontario, Quebec and Nova Scotia
• 1 tree-planting event in Peterborough, Ontario
• 2 virtual Lunch & Learn events, in which Trans Canada Trail staff provided insightful learning about trail sustainability, climate resilience and the Toyota Canada Fund for Trail Sustainability
“I was fortunate to meet Toyota Canada’s employees in Quebec on the Lachine Canal in Montreal,” says Matt. “It was truly inspiring to see partners like Toyota Canada actively contributing to important — and impactful — work improves the trail user experience.”
Photo credit: Trans Canada Trail Staff
Demonstrating their commitment to the Trail
In addition to Toyota Canada trail clean-up events, Toyota employees were invited to join in — and pitch in — at events organized by Trans Canada Trail’s local trail partners. And Toyota Canada employees have shown up and showed a genuine interest in supporting the Trail. This summer, Toyota Canada employees attended a tree-planting event organized by GreenUP Peterborough, supported by Trans Canada Trail’s Planting for Tomorrow program.
“Our employees across Canada have really enjoyed providing hands-on support for the sustainability of the Trans Canada Trail,” said Cyril Dimitris, President and CEO, Toyota Canada. “Through the Toyota Canada Fund for Trail Sustainability, we’re proud to continue to support an organization that helps connect Canadians from coast to coast to coast.”
Photo credit: Trans Canada Trail Staff
About the Toyota Canada Fund for Trail Sustainability
As Trans Canada Trail’s exclusive automotive partner, Toyota Canada funds the Toyota Canada Fund for Trail Sustainability, supporting several trail improvement programs that develop, maintain and enhance the Trail. These programs include strategic tree-planting, climate emergency funding, and ongoing trail care and climate-smart adaptation strategies and best practices.
Through hands-on stewardship, Toyota Canada employees bring this investment to life, connecting corporate support and real-world impact.
Photo credit: Trans Canada Trail Staff
Learn more about the Toyota Canada Fund for Trail Sustainability
Donate to Trans Canada Trail
Main photo credit: Trans Canada Trail Staff
