22 April, 2024

Trans Canada Trail welcomes Toyota Canada as a new partner

Toyota | Trans Canada Trail/Sentier Transcandien

Partnership will support climate-smart trails, climate emergency funding, ongoing trail care, and strategic tree planting

We are thrilled to announce that Toyota Canada Inc. is partnering with Trans Canada Trail. As a National Trail Partner, Toyota’s $100,000 investment will support key programs that develop and maintain Canada’s 28,000-kilometre national Trail.   

“It is truly inspiring to work with a partner like Toyota Canada, who has displayed such a strong commitment to creating a more sustainable future,” says Meghan Reddick, Interim CEO of Trans Canada Trail. “Their generous investment will help strengthen our existing programs and create new opportunities for us to improve and maintain the world’s longest trail network. We are so grateful for Toyota’s support and we thank them for making this meaningful contribution to protecting and enhancing nature across Canada.”  

To kick-off the partnership, Toyota is supporting Trail Care, Trans Canada Trail’s annual grant program that offers funding to local groups to help repair, maintain and celebrate their trail sections. Trail Care grants support numerous trail activities, including accessibility improvements, clean-up, debris removal, art installation, maintenance or volunteer appreciation. The Trail Care program culminates on June 1 with Trail Care Day, a national celebration to coincide with International Trails Day. 

Outside of the Trail Care program, Toyota’s investment will support ecological restoration through strategic tree planting, restoration of trails damaged by severe weather or climate, ongoing trail maintenance, and pioneering research to build climate-smart trails with strengthened resilience. 

“Trans Canada Trail not only serves as the steward of Canada’s national trail, but also plays a critical role in addressing climate and biodiversity challenges through their multi-faceted approach to environmental sustainability,” says Stephen Beatty, Vice President, Corporate, Toyota Canada Inc. “At Toyota, we are committed to operating in harmony with nature and we’re proud to partner with Trans Canada Trail in their mission to connect Canadians with the great outdoors, through active transportation and lowering their carbon footprint.”    

Toyota has a longstanding history of environmental leadership in the automotive industry, including the first-ever mass-produced hybrid vehicle, the Toyota Prius. This leadership has since expanded far beyond products through the Toyota Environmental Challenge 2050, a comprehensive environmental strategy with an overarching global goal to achieve carbon neutrality by 2050. Partnering with Trans Canada Trail supports the company’s aim to address critical environmental concerns and engages Canadians in efforts for a cleaner future. 

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.