About you
You are passionate about the health and well-being of people and communities. The talents and skills you bring to your work are valued by your colleagues and you’re always interested in learning something new. You enjoy working remotely and online, using digital platforms to think creatively and work collaboratively, and you believe in the importance of work/life balance.
About the role
Position: Email Marketing & Automation Specialist
Position Type: Full-time; 1-year contract
Location: Remote from home, resident in Canada
Team: Communications & Marketing
Reports to: Director, Web & Digital Marketing
Start Date: As soon as possible
This is a fantastic opportunity to join Trans Canada Trail! The Email Marketing & Automation Specialist is an important role within our Communications & Marketing team to drive email marketing strategy and engage our community of supporters, donors, and trail users. You’ll be reporting to the Director, Web & Digital Marketing and working closely with the entire Trans Canada Trail team to support the strategic goals and objectives of the organization.
This position is open only to residents of Canada, who are eligible to work in Canada.
Key responsibilities
- Execute data-driven email marketing campaigns using Salesforce Marketing Cloud (SFMC).
- Build, optimize, and manage personalized customer journeys in Journey Builder.
- Develop and manage dynamic content blocks and templates in Content Builder to ensure campaign consistency and efficiency.
- Lead segmentation and management of audience data through Data Extensions.
- Use Automation Studio to schedule email sends, data refreshes, and support audience engagement objectives.
- Conduct A/B and multivariate testing on various email elements, applying statistical analysis to optimize results.
- Analyze campaign performance (open rates, click-through rates, conversions), derive insights, and refine strategies.
- Ensure compliance with CASL, CAN-SPAM, and privacy laws by managing preference centers and unsubscribe logs.
- Collaborate cross-functionally with content, design, and IT teams to align email strategies with broader digital objectives.
- Work with the Web & Digital Marketing team to provide detailed reports on email performance and present findings to stakeholders to inform strategic decisions.
Desired experience, knowledge, skills and qualifications
- Minimum 2 years of experience in email and digital marketing, with a focus on data-driven strategies and Salesforce Marketing Cloud.
- Solid understanding of data hygiene, audience segmentation, and statistical methods for A/B testing and sampling.
- Experience creating automated customer journeys and real-time triggered campaigns.
- Proven analytical skills with the ability to interpret and leverage data to enhance marketing strategy.
- Knowledge of CASL, CAN-SPAM, and other data privacy laws.
- Strong collaboration skills, with the ability to work effectively in cross-functional teams.
- Bonus: Salesforce Marketing Cloud certifications (e.g., Email Specialist, Consultant) and knowledge of AMPscript, JavaScript, SQL, JSON, CSS, and HTML.
Compensation package
We offer a compensation package that includes:
- Hiring salary of 58,000 per year
- Flexible work location (within Canada) and hours of work
- Generous paid vacation, holidays and sick leave
Commitment to inclusion and employment equity
Trans Canada Trail is a proud equal opportunity employer, and we are committed to creating a respectful, inclusive and barrier-free workplace that allows everyone to reach their full potential. A diverse workforce is key to our success, and we understand that different experiences, expertise and diversity of thought create better opportunities to understand the world we share.
To apply
We value a staff team made up of people with diverse voices and experiences and welcome your application if this role calls out to you. If you already have the skills and experience that we’ve asked for, great. But we also consider potential – so if you don’t have those exact skills yet, but you have the know-how and desire to develop them, know that we support professional growth, and this role may still be a great match for you – so don’t be shy about applying.
Applications will only be accepted from residents of Canada, who are eligible to work in Canada.
- Please send resume and cover letter to humanresources@tctrail.ca.
- The deadline for submitting your application is: Friday, January 3, 2024.
Please note that applications should be submitted in pdf format, with no external links. You may submit separate documents for your cover letter and CV, although it is preferred that they are submitted in one document. Naming format should be as follows:
Combined document: Last name, first name
Separate documents: Last name, first name_Cover letter AND Last name, first name_CV
Only those candidates selected for an interview will be contacted. We thank all applicants for their interest in working at Trans Canada Trail.
Trans Canada Trail is committed to the full inclusion of all qualified individuals. As part of this commitment, Trans Canada Trail will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humanresources@tctrail.ca.
