Great Canadian Hike: Promotion Toolkit

#GreatCanadianHike

Fall is just around the corner, which means so is the Great Canadian Hike – a physically distant, yet socially connected, nationwide challenge.

Please remember to keep a distance of at least two metres from anyone that is not a member of your own household – and always wear masks if you can’t.

This toolkit includes messaging and social media content that will help amplify awareness and engagement, as well as extend your visibility during the Hike.

> GREAT CANADIAN HIKE WEBSITE

> DOWNLOAD THE MEDIA KIT

> DOWNLOAD THE LOGOS

> DOWNLOAD WEB BANNER DESIGNS

> ABOUT THE GREAT TRAIL OF CANADA

Here’s how to spread the word:

  • Use the hashtags: #GreatCanadianHike
  • Follow/like: @TheGreatTrail on Facebook, Twitter and Instagram
  • Tag us: @TheGreatTrail when referencing in social media posts
  • Like, share or comment on content that we post
  • We encourage you to share the visuals, posts and tweets below
  • We also urge you to share your own Trail content via social media
  • Share the Great Canadian Hike video below!

 

 

Suggested social media messages:
(copy and paste any of the messages below)
> DOWNLOAD THE SOCIAL TOOLKIT

Experience Canada like never before, as we collectively hike @TheGreatTrail’s 27,000 kilometres in 31 days. Register now, it’s free! > www.greatcanadianhike.ca

What’s your favorite part of autumn? For us, it’s hiking! Join the #GreatCanadianHike October 1-31. Register for free > www.greatcanadianhike.ca

How far will you go on @TheGreatTrail? Join the #GreatCanadianHike – it’s free! > www.greatcanadianhike.ca

From humble strolls to epic adventures, October 1 to 31 is your chance to hike (or walk, jog, cycle, paddle) on @TheGreatTrail as a participant in the #GreatCanadianHike . Find a Trail near you, and step out there – safely and responsibly.  Register for free > www.greatcanadianhike.ca

Join the challenge! Step out on [insert Trail name] to be part of Canada’s largest coordinated hike. Register for free > www.greatcanadianhike.ca #GreatCanadianHike @TheGreatTrail

[Insert Trail name] is happy to be part of @TheGreatTrail’s #GreatCanadianHike. Register for free > www.greatcanadianhike.ca

Find a section of @TheGreatTrail near you, select your day and start time, and step out there – safely and responsibly. Register for free > www.greatcanadianhike.ca #GreatCanadianHike

One more sleep until the #GreatCandianHike begins. Join the challenge and register for free > www.greatcanadianhike.ca @TheGreatTrail

It’s here! Are you as excited as we are? The #GreatCanadianHike has begun. Will we hit 27,000 kilometres in 31 days? Step out there – www.greatcanadianhike.ca @TheGreatTrail

Get on @TheGreatTrail and be part of the #GreatCanadianHike. Register free atwww.greatcanadianhike.ca and share your hike posts for a chance to win prizes!

Share your Great Canadian Hike photos or videos in October for a chance to win some great prizes! Use the hashtag #GreatCanadianHike in your post to be entered. It’s that easy!

Join the challenge! Register – for free – at www.greatcanadianhike.ca. Share photos or videos of your hike with the hashtag # GreatCanadianHike for a chance to win!

Share your Great Canadian Hike adventure for a chance to win!
> Post photos (or videos) of your hike during the month of October
> Use the hashtag #GreatCanadianHike
> That’s it – you’ll be automatically entered into the draw

Pair the above messages with any of the promotional visuals below:

1200 x 630 Facebook, Twitter, LinkedIn (click on image to open; right click on image; select “save image as”)

1080 x 1080 Instagram (click on image to open; right click on image; select “save image as”)

Spread the word on responsible and safe trail use

Suggested social media messages:
(copy and paste any of the messages below)

If you’re at a higher risk of serious consequences from COVID-19, you’re isolating or feeling ill in any way, choose to stay home. Don’t worry, @TheGreatTrail will be there for you when you’re ready! #GreatCanadianHike #RecreateResponsibly

What are you bringing on your next hike? @TheGreatTrail recommends to plan ahead and be prepared. Bring a ‘Clean Trip Kit’ with hand sanitizer, a face covering and toilet paper, along with your usual snacks and safety gear. #GreatCanadianHike #RecreateResponsibly

Remember to abide by the rules of the trail – your actions help ensure our trails stay open! @TheGreatTrail #GreatCanadianHike #RecreateResponsibly

Recently, I have taken a lot of solace on getting back to nature on @TheGreatTrail. But let’s remember to show gratitude and be kind to the wonderful operators of our trails and parks, as well as fellow visitors. #GreatCanadianHike #RecreateResponsibly

With many parks and trails reopening to the public, will you be on @TheGreatTrail? Remember that even on the world’s longest trail network, physical distancing is still important. Keep those two metres between you and others, and travel in single file if people are coming towards you. #GreatCanadianHike #RecreateResponsibly

While you’re on @TheGreatTrail, respect public health guidelines by practicing good respiratory etiquette, and the environment by adopting #LeaveNoTrace principles. #GreatCanadianHike #RecreateResponsibly

When you return from your outing on @TheGreatTrail, share your stories, pictures and videos of how you helped prevent the spread of COVID-19. Be sure to geotag responsibly. #TrailsForAll #GreatCanadianHike #RecreateResponsibly

Pair the above messages with any of the promotional visuals below:

(click on image to open; right click on image; select “save image as”)