Ode to the Trail Campaign: Promotion Toolkit

Launching June 5

The Ode to the Trail campaign kicks off on June 5 — International Trails Day — a day dedicated to promoting awareness and showing appreciation for trails everywhere, and the people who build and maintain them. What better time to share our Ode to the Trail, and we invite everyone to share!

This toolkit includes messaging and social media content that will help amplify awareness and engagement.

Here’s how to spread the word:
  • Encourage your followers to share tctrail.ca/odetothetrail on their social media channels
  • Tell your followers to share why they love their local trail, tagging us and using the hashtag #OdeToTheTrail
  • Let your followers know they have a chance to win one of five Trail Prize Packs and to go to tctrail.ca/odetothetrail for details

Social media handles for Trans Canada Trail:

Suggested hashtags:

  • #OdeToTheTrail
  • #InternationalTrailsDay (if you are posting on June 5)

ODE TO THE TRAIL

Suggested social media messages (June 5 to July 31)
(copy and paste any of the messages below)

Check out Trans Canada Trail’s ode – an anthem and a celebration of our beautiful country and the diversity of our people #OdeToTheTrail > tctrail.ca/odetothetrail

Check out Trans Canada Trail’s #OdeToTheTrail and find out how to enter their contest for a chance to win one of five super cool Trail Prize Packs! > tctrail.ca/odetothetrail

Bring your feet, or your wheels, or your paddles, but definitely bring your sense of adventure! Check out Trans Canada Trail’s #OdeToTheTrail > tctrail.ca/odetothetrail. Tell us why you love your local trail in the comments below.

Trails have helped all of us stay physically active, happy and healthy – so Trans Canada Trail has created this ode, just for you! Check it out and find out how to enter their contest for a chance to win one of five Trail Prize Packs! > tctrail.ca/odetothetrail

 

INTERNATIONAL TRAILS DAY 

Suggested social media messages (June 5)
(copy and paste any of the messages below)

It’s #InternationalTrailsDay! Will you be on the Trans Canada Trail? Remember that even on the world’s longest trail network, physical distancing is still important. Check out the #OdeToTheTrail > tctrail.ca/odetothetrail to get inspired.

Happy #InternationalTrailsDay! While you’re on the Trans Canada Trail today, remember to abide by the rules of the Trail and respect public health guidelines.

Trails are an invaluable outdoor classroom, giving all of us a chance to get closer to the nature, culture and history in our diverse communities the Trans Canada Trail. Celebrate #InternationalTrailsDay by sharing the #OdeToTheTrail > tctrail.ca/odetothetrail

For me, trails are important because they help us all stay physically active, happy and healthy. And the Trans Canada Trail is a wonderful place for everyone to feel those benefits! #InternationalTrailsDay

Heading out this #InternationalTrailsDay? Trans Canada Trail recommends to plan ahead and be prepared. Bring a ‘Clean Trip Kit’ with hand sanitizer, a face covering and toilet paper, along with your usual snacks and safety gear. #InternationalTrailsDay #RecreateResponsibly

Remember to abide by the rules of the Trail – your actions help ensure trails stay open! #InternationalTrailsDay #RecreateResponsibly