Travis Grant

Travis Grant is a digital marketing and IT leader with over a decade of expertise in web strategy, digital transformation, and cross-sector collaboration. As Director of Web & Digital Marketing at Trans Canada Trail, Travis plays a pivotal role in advancing the organization’s mission of connecting Canadians through its iconic 30,000-kilometer trail network.

Travis brings a unique blend of IT and digital marketing expertise to his role. With a deep understanding of systems integration and technology infrastructure, he has been instrumental in implementing scalable solutions that streamline operations and improve user experience. A keen driver of AI adoption and integration, Travis has spearheaded initiatives that leverage artificial intelligence to optimize marketing strategies, donor engagement, and trail operations. His efforts have bridged marketing, philanthropy, and trail teams, fostering collaboration and innovation across the organization.

In his current role, Travis leads transformative digital initiatives, overseeing a diverse portfolio of web properties and digital marketing strategies. His ability to align IT capabilities with strategic objectives has driven measurable growth in online engagement, operational efficiency, and fundraising outcomes. By integrating advanced tools and analytics platforms, he ensures the organization remains at the forefront of digital outreach and impact reporting.

Prior to joining Trans Canada Trail, Travis held leadership positions that combined IT and digital marketing to deliver results for national and international organizations. His experience includes managing enterprise-level IT projects, implementing CRM systems, optimizing workflows, and designing data-driven marketing campaigns. Known for his ability to build cross-functional teams and collaborate with stakeholders, Travis has consistently delivered high-impact solutions that align with organizational goals.

Travis’ career is marked by a commitment to continuous learning and innovation, with a focus on leveraging technology to foster inclusivity and engagement across communities. His strategic vision ensures that Trans Canada Trail remains a leader in digital and technological innovation within the non-profit sector.

Travis lives in northern Alberta, where he loves spending time in nature. He lives close to his favourite section of the Trans Canada Trail, the Peace River Trail, which was once a prospector route to the Klondike Gold Rush. This remote wilderness area in the Athabasca River valley is alive with wildlife and old growth boreal forest, and if you ask Travis, he’ll tell you it’s the most beautiful place on Earth.