Discussing the importance of trails and trail tourism with the Government of Canada.
On April 17 and 18, 2023, Eleanor McMahon, President & CEO, and Jason McLinton, Chief Government Relations Officer, headed to Parliament Hill in Ottawa for two days of meetings with the Government of Canada, raising awareness about the valuable contribution of trails in connecting people and communities, promoting mental and physical health, and supporting local economies, and their potential to drive domestic and international tourism.