Trans Canada Trail | Made To Be On Promotion Toolkit

This toolkit includes messaging and social media content that will help amplify awareness and engagement about our Made To Be On campaign and #OnTheTrail story map and contest.

Here’s how to spread the word:

Follow/like/tag:
Share our Made To Be On campaign landing page: https://tctrail.ca/made-to-be-on
Share our #OnTheTrail story map and contest: https://tctrail.ca/on-the-trail
Like, share or comment on content that we post on social media
Post on your social media with any of the messages and promotional visuals below
Use the hashtags: #OnTheTrail and #TransCanadaTrail
Share how – and where – you get out #OnTheTrail! Show us where you are and what you get up to!

Suggested social media messages

Made To Be On

(copy and paste any of the messages below)

Did you know that (insert your trail name here) is part of the longest recreational trail in the world: the Trans Canada Trail? Get #OnTheTrail – it’s made to be on! https://tctrail.ca/made-to-be-on

#tfw you realize your local trail is part of a 500+ community of trails that spans 28,000 kilometres… (heart emoji, planet emoji, hug emoji). The Trans Canada Trail was truly made to be on. Get #OnTheTrail https://tctrail.ca/made-to-be-on

The Trans Canada Trail is a network of greenways and waterways that runs from coast to coast to coast – and it was made to be on. Did you know that (insert your trail name here) is #OnTheTrail? https://tctrail.ca/made-to-be-on

Long day? Refresh and re-energize #OnTheTrail – head out to your local trail section and let your worries melt away. The Trans Canada Trail was made to be on. https://tctrail.ca/made-to-be-on

#OnTheTrail Story Map & Contest

(copy and paste any of the messages below)

Trail adventurers from coast to coast to coast are getting outside and sharing their best moments #OnTheTrail. Join in the fun and let Trans Canada Trail know where you’re at – and what you get up to on the trail that was made to be on! Find your co-adventurers at https://tctrail.ca/on-the-trail

When you head out on the Trans Canada Trail, you’re part of a community from coast to coast to coast that treasures getting outside on the trail that was made to be on. Share your adventures #OnTheTrail and find out what your co-adventurers are up to here: https://tctrail.ca/on-the-trail

Draw inspiration from the Trail that was made to be on! Find out what your 38 million closest friends and neighbours are up to on the Trans Canada Trail by following the hashtag #OnTheTrail and checking out the interactive map here: https://tctrail.ca/on-the-trail

The world’s longest trail is closer than you think! Snap a photo on your local section of the Trans Canada Trail and pin your spot on the interactive map. Then, watch as the map comes alive to showcase where everyone is #OnTheTrail! https://tctrail.ca/on-the-trail

Get out on the trail that was made to be on and share a photo or video of your Trans Canada Trail adventures with the hashtag #OnTheTrail and win great weekly prizes! Find out more here: https://tctrail.ca/on-the-trail

Show your love for the Trail that was made to be on. Snap a photo on your local section of the Trans Canada Trail and pin your spot on the interactive map. You could win great weekly prizes! Find out more: https://tctrail.ca/on-the-trail

How do you feel about great weekly prizes and sharing inspiration on the trail that was made to be on? Submit your photos and videos to Trans Canada Trail’s interactive map between October 10 and December 10, 2023, and you may be a winner! Share them on social media with the hashtag #OnTheTrail for extra chances to win! Learn more: https://tctrail.ca/on-the-trail