Our partners are absolutely essential to enhancing The Great Trail experience, whether they contribute through technology or by amplifying our voice across the country. We’re proud of our ongoing relationships and we will continue to foster them. At the same time, we are always seeking new opportunities to bolster connections with businesses and communities. We are brimming with gratitude for these robust partnerships — and the results speak for themselves with amazing outcomes: a nationwide Grand Portage, an up-to-the-minute mobile app and a national platform to promote pride in the Trail.
A Cross-Canada Celebration
Mark your calendars! Thanks to CAN150 funding, we successfully reached out to trail partners to plan a simultaneous cross-country celebration for August 26, 2017, complete with a bustling party hub at Major Hill Park in Ottawa. This nationwide celebration would not be possible without our many supporters, and we’re tremendously grateful for their contributions.
The Grand Portage
The Hudson’s Bay Company recently launched their Grand Portage program to help in the effort to connect The Great Trail. By creating commemorative merchandise, this iconic Canadian retailer is able to promote awareness and raise funds with a portion of each sale supporting Trans Canada Trail. Adding to the excitement, HBC is also sending a team of adventurers to portage across the country and inspire communities to support our cause.
Our media partners have been walking alongside us, supporting us every step of the way. We cherish our ongoing relationship with these partners, including The Globe and Mail. In their pages and online, they invite us to tell our story and promote The Great Trail as a symbol of national unity. We also extend our heartfelt thanks to Cineplex Inc – their support allowed us to screen our inspirational video in theatres across the country in October 2016. Together, these media initiatives helped to make The Great Trail a household name in Canada and beyond.
The Great Trail App – Powered by Keen
Downloaded more than 20,000 times since it launched in October 2016, our new app is already a groundbreaking hit. The mobile trail guide and trip planner enhance the trail user’s experience by providing up-to-date information. With a focus on creating tangible connections, the app also provides a platform to track journeys and share pictures on social media. With Keen’s support and expertise, we had the opportunity to release an update in March 2016. As a result, app users can now enjoy state-of-the-art mapping capabilities, including the ever-useful offline mapping option.